MEZCAL UNIÓN

(Photography), (Product)
︎ 2025

MEZCAL UNIÓN produces mezcal in Oaxaca, México, and is known for its
artisanal production process and focus on social development and fair
trade for its producers. The brand is about unity and collaboration and aims
to preserve the traditional methods of mezcal making.

Through these series of photographs, the focus was to reflect those
same values visually, for example, with the use of natural materials like
artesanal clay tiles or soft, earthy, washed-out tones on the walls.

The drinks are perfectly styled, looking fresh but natural. Inviting you to
a memorable afternoon enjoying mezcal with friends under the sun. 

Concept, direction, photography, prop and set
design, drink styling: Ana Gutman
Drink styling: Daniela Estrada, Charles Buttner
Asistant: Isa Hallivis
Set production: Alejandro Argumedo
Talent: Elena, Adriana, Sinead, Pablo

Special thanks to Diana Fernández.