(Product) (Promotional Photography)
Product photography and creative direction
for YACA ÑACA’s new product campaign.
I experimented with shapes that would reflect
the brand’s visual identity by using painted hoses.
This gave the series a playful vibe while at the
same time showcasing the main product with bold
colors and intriguing shapes.
More on YACA ÑACA
(Event) (Food Installation)
FDzeeN is Food Design Nation’s periodical publication
that features contributions from 15+ designers, artists,
creatives and scientists across 10 countries. Each brings
their personal perspective that explores the question:
How might we ensure access to safe & nutritious
food for all?
I organized, coordinated and created an edible art
installation to celebrate and officially launch FDzeeN
in Mexico City.
This event also had the objective of creating spaces
to further strengthen the Food Design community in
Mexico City. Through food we connect, we talk and we
collaborate so that we can actively work on creating
the food future we want to see.
Nidia Muñoz Zurita
Ixchel G. Galvéz & Georgina Ávila
Art installation concept
UMANI fermentos & UNIÓN mezcal.
More information on Food Design Nation’s efforts
(Personal Project) (Experimental)
This experimental photo series comes from TRAUMA.
Through my work I try to understand more about
the complexity of human emotions, especially
my own experiences.
It all started with my deeper dive into my anxiety,
which is something I suffer from frequently but
rarely show because it manifests in the sneakiest
of ways. Like how I grind my teeth so hard every
single night that I wake up with blood on my mouth,
everyday headaches and a permanent ringing
in my ears, which ironically, makes me even more
So, I began to uncover pieces of my life that I’ve
always carried with me so that I can understand
and treat myself better.
One of those moments is the day I drowned.
I can’t remember any of it consciously, though.
I was only about three years old. I was playing
by my childhood home’s pool and accidentally fell.
I, of course, survived. And even if I can’t remember
any of it, my unconscious dreams are filled with water.
I’m drowning, I’m stuck, it’s chaotic and it’s quiet...
like being suspended in time.
This experience, and especially, these dreams,
is what I wanted to experiment and express with
this particular photographic series.
(Personal Project) (Collaboration)
We can become irrational and absurd when
facing the constant food temptation we encounter
in our daily lives. So, what if food acted as crazy
as we do in order to seduce US, instead?
“FOOD FLIRT” is a collaborative project that reflects
on the seductive strategies that underlie our current
food culture and questions the strong emotions
that arise within our own complex relationship
Through extensive research into the world of seduction,
we found rituals not only between humans, but also
within plants, microbes and animals as inspiration
for the photographic series.
After the research process, each artist created a visual
interpretation of the different scenarios proposed.
For example, what if food had to literally fight for us in
order to be eaten, and therefore continue its own genetic
heritage? What would that food battlefield look like?
Or how about a look into the behind the scenes
of the foodbiz! Behind the curtains, we see mash potatoes
questioning the beauty standards imposed by industry.
We also get a look into the seduction rituals food actually
goes through in order to look appealing to us.
The color red is an important component of this series.
It helps to explore the thin line that divides SEDUCTION
and DEATH, by proposing a visual language defined
by different tones of red found within different contexts.
This project ultimately aims to question the relationship
we have with food, but to also reflect on the way we
portray food in the media.
Concept and research
Elise Coudré & Ana Gutman
Photographs, styling, set design
Get a look into Elise’s interpretation of the theme
Photography showing Alma Tierra's regenerative
Alma Tierra grows beautiful organic produce
and distributes it all over Mexico.
More information here: almatierra.mx