MATERIA CRUDA
(Event) (Food Installation) ︎ 2023
Materia Cruda is an interactive experience of edible
instalations that let curiosity and playfulness be the guide.
Traces of black tahini and hummus are drawn on light
tables by participants. What starts out as a blank canvas
is now being transformed by people playing and exploring
tahini tables and mermelade-filled PVC tubes scatterred
around the exhibition space.
Specific visuals were also proyected to acompany
the eating experience, alongside the overall ambient,
lighting and music design.
Photography
Rafa Salas & Nidia Juárez
Chef
Ariel McQueen from OBSCURO CON BLANCO
Colaborating
Alejandro Argumedo, Ariel McQueen, Silvisabel
Music
Mr. Shh
FDzeeN Launch
(Event) (Food Installation) ︎ 2022
FDzeeN is Food Design Nation’s periodical publication
that features contributions from 15+ designers, artists,
creatives and scientists across 10 countries. Each brings
their personal perspective that explores the question:
How might we ensure access to safe & nutritious
food for all?
I organized, coordinated and created an edible art
installation to celebrate and officially launch FDzeeN
in Mexico City.
This event also had the objective of creating spaces
to further strengthen the Food Design community in
Mexico City. Through food we connect, we talk and we
collaborate so that we can actively work on creating
the food future we want to see.
Photography
Nidia Muñoz Zurita
Co-hosts
Ixchel G. Galvéz & Georgina Ávila
Art installation concept
Aspic Studio
Food
YACA ÑACA
Drinks
UMANI fermentos & UNIÓN mezcal.
More information on Food Design Nation’s efforts
︎︎︎Here
Underwater
(Personal Project) (Experimental) ︎ 2022
This experimental photo series comes from TRAUMA.
Through my work I try to understand more about
the complexity of human emotions, especially
my own experiences.
It all started with my deeper dive into my anxiety,
which is something I suffer from frequently but
rarely show because it manifests in the sneakiest
of ways. Like how I grind my teeth so hard every
single night that I wake up with blood on my mouth,
everyday headaches and a permanent ringing
in my ears, which ironically, makes me even more
anxious.
So, I began to uncover pieces of my life that I’ve
always carried with me so that I can understand
and treat myself better.
One of those moments is the day I drowned.
I can’t remember any of it consciously, though.
I was only about three years old. I was playing
by my childhood home’s pool and accidentally fell.
I, of course, survived. And even if I can’t remember
any of it, my unconscious dreams are filled with water.
I’m drowning, I’m stuck, it’s chaotic and it’s quiet...
like being suspended in time.
This experience, and especially, these dreams,
is what I wanted to experiment and express with
this particular photographic series.
YACA ÑACA(Product) (Promotional Photography)
︎ 2022Product photography and creative direction
for YACA ÑACA’s new product campaign.
I experimented with shapes that would reflect
the brand’s visual identity by using painted hoses.
This gave the series a playful vibe while at the
same time showcasing the main product with bold
colors and intriguing shapes.
More on YACA ÑACA
︎︎︎Here
Alma Tierra
(Promotional Photography) ︎ 2021
Photography showing Alma Tierra's regenerative
agriculture fields.
Alma Tierra grows beautiful organic produce
and distributes it all over Mexico.
Restaurant and menu photography development for more than 15 different beverages and dishes.
More information here: almatierra.mx
